My roots are in photography. It started with a Nikon D800, and I've been chasing the feeling of a frame ever since.

Since then I've worked hands-on with lighting and camera across narrative shorts, TV shows, and music videos, from the lamp truck to the lens. That foundation is how I shoot today: feeling first, with the technical there to serve it.

I'm at my best when I'm telling a story, and in a world flooded with AI-generated content, real stories are what make a brand stand out.